Designing the 2025 UNSDG Chair Report: A Digital Experience Rooted in Clarity, Authority, and Global Vision
In designing the 2025 UNSDG Chair Report, our primary goal was to create a digital experience that reflects the authority, clarity, and ambition of the United Nations Sustainable Development Group. The result is a responsive, accessible, and editorially refined layout that supports a seamless reading experience while honoring the depth and gravity of the content.
Structure and User Experience
The site architecture was designed to accommodate a multilayered report structure while keeping navigation intuitive and content digestible. Leveraging a side navigation menu that anchors users within each section, we ensured the reader never feels lost, even within extensive content blocks. Sticky submenus and smooth scroll behavior support a clear sense of hierarchy and help users retain orientation as they move through themes, chapters, and data.
Typography and Readability
Typography plays a central role in setting the tone. We employed a clean, modern serif for body text to convey institutional credibility, complemented by a sans serif for headlines and navigation elements to introduce a contemporary layer. This typographic pairing provides a rhythm that suits longform reading and enhances accessibility across screen sizes.
Color Palette and Visual Cues
The visual identity adheres to the established UNSDG brand but introduces refined contrasts and highlights to distinguish the 2025 Chair Report as a standalone piece of communication. Backgrounds remain neutral to support readability, while subtle accents guide the reader’s eye to key metrics, pull quotes, and calls to action. These design touches help bring structure to a content-heavy site without introducing visual clutter.
Graphic Language and Editorial Feel
We treated the site as a digital publication, emphasizing editorial polish and clarity. Visual blocks were modularly designed to maintain consistency across various report sections while allowing for local variations in layout. The design maintains a restrained tone, avoiding visual noise and allowing content to speak with institutional confidence.
Performance, Accessibility, and Scalability
Conclusion
The 2025 UNSDG Chair Report website balances editorial sophistication with digital clarity. It stands as both a publication and an interactive experience—offering a reading journey that respects the gravity of the subject matter while inviting engagement from a global audience. We’re proud to have crafted a design system that aligns with the mission of the UN: to communicate with transparency, purpose, and vision.